Think like a Storyteller
And turn your big, hard-to-explain ideas into your unfair advantage.
A systematic, more creative, approach to talking about your work. Rooted in science. Used by artists. Carelessly ignored by businesses.
Come join my free Substack newsletter. Twice a month, I share practical tools for narrative thinking and talk about how to tame and share your big ideas.
Most businesses don’t have a marketing problem. They have a boring problem.
It feels like showing up, but getting ignored. Being liked, but not chosen. Getting applause, but not buy-in.
Spending hours wishing you could talk about all the great stuff in your head, if only you could get people to notice and care.
It happens when we overfocus on what we do and not enough on why it matters. When we try to game someone else’s algorithm—chasing trends, posting what’s popular. When we smooth out the scratches and edges of ourselves to look legit, professional, serious and end up looking like everyone else.
When we’re so desperate for people to care, we forget to stop and ask why they don’t.
Unboring experts think less like marketers and more like storytellers.
Marketing is how businesses distribute ideas, capture attention, and trigger action. It’s the engine that gets you visibility and reach.
If you focus only on marketing, you are optimizing for the machine, not the humans it’s supposed to connect you to.
Storytelling is how humans process reality, remember information, and decide what matters. It’s a shortcut to clarity and resonance — a repeatable system baked into human psychology, more precise, structured, and actionable than most marketing frameworks.
Narrative thinking gives you access to what bro marketers, templates and AI don’t know what to do with: The depth of your thinking. The very thing that makes you different, not the marketing you do.
I help experts turn their “So what?” into “Tell me more!”.
If you’re tired of following rules that don’t serve you, stuck in a system you know is broken but can’t leave because the algorithm has become your client pipeline, I’m here to help. Through coaching, and hands-on co-creation, I help you embrace your tangled, big ideas, access your creativity and put into words what you do best and care about most.
Get in on the secrets that make communication work—anywhere, without templates.
Have an easier time standing out in a sea of sameness, stay top of mind when it matters.
And build a body of work that grows in meaning and value over time—for both you and the people it’s meant for.
I work with experts, marketers and business owners who are ready to think deeply, explore ideas fully, and build something with integrity and substance.
Those willing to sit with complexity, follow threads wherever they lead, and commit to mastering a skill that reshapes how they think, create and communicate.
It takes time, but once you have it, it changes everything.